Thursday, July 2, 2015

How to help Pro Tridentina (Malta) - by a simple click!


AdSense logo
Pro Tridentina (Malta) is passing through an interesting transition phase. As with all NGOs, financial woes are a major headache. To be able to maintain this Blog and launch new activities - including Tridentine Masses, this Blog / organisation has teamed up with AdSense.

AdSense is a nice way to monetise traffic on this website and very easy to implement. Google.com earns most of its revenue by allowing other website owners to advertise on their search results pages. All this is managed through a program called AdWords (pay per click marketing). You see these ads displayed above the free/organic results and along the right side of the page on Google.com. 

These are called Sponsored Results, and the advertisers are paying a certain amount of money per click for these ads. It's an auction-based system that allows advertisers to compete for those spots. Whomever has the highest bid and most "quality" ad, gets the top spot and so forth.

Pro Tridentina (Malta) can earn a share of the revenue that Google earns from AdWords by displaying these same text or image ads on your site. When someone clicks, Pro Tridentina (Malta) earns roughly 68% of the click and Google gets the rest.

How can YOU help?

The concept is very simple. 

Click and sometimes just view the ad displayed on this Blog (usually it's mostly clicks, though). 

So, what are you waiting for?